TIPRO – Upstream Texas Magazine – Media Kit

MEDIA KIT 2022 Upstream Texas is the official publication for the Texas Independent Producers and Royalty Owners Association and is distributed directly to members, and state elected officials, with additional copies available at the TIPRO office. Two publications are printed per year and mailed to independent producers and royalty owners throughout Texas. FOR MORE INFORMATION p. 512.229.1444 | tf. 800.572.0011 CLICK HERE TO SIGN UP TODAY! UpstrTeeaxmas

2 | TEXAS INDEPENDENT PRODUCERS & ROYALTY OWNERS ASSOCIAT ION BACKGROUND 3,000+ TIPRO is the voice of Texas’ upstream sector and represents members by lobbying at the state and federal levels to ensure drillers can continue to explore for and produce oil and natural gas. As the official bi-annual magazine of the association, Upstream Texas feautures insights into the opportunities and challenges currently facing the Texas oil and gas industry, as well as profiles of key industry players and regulators. TIPRO encourages readers to see their publication archives and view past editions of the association’s UpstreamTexas magazine. To access previous issues of the TIPRO publication, please visit tipro.org/newsroom/upstream-texas. Texas Independent Producers & Royalty Owners Association is comprised of CEOs, presidents, directors, purchasing agents and senior management of major, private and independent branded petroleum marketers. PARTNER WITH ONE OF THE NATION’S LARGEST OIL AND GAS TRADE ASSOCIATIONS TO GROW YOUR BUSINESS! DISTRIBUTION ANNUAL READERSHIP

2022 MEDIA KI T | 3 AD SPECIFICATIONS Back Cover..............................................8.625” x 8.375” Full Page..................................................... 8” x 10.5” Full Page (with bleed)....................... 8.625” x 11.125” 1/2 Page Horizontal.......................................7.5” x 5” 1/2 Page Vertical..................................... 3.625” x 10” 1/4 Page................................................... 3.625” x 5” 1/6 Page............................................ 2.375” x 4.625” 1/8 Page.................................................... 3.5” x 2.5” Full Page Full Page (with bleed) 1/4 Page 1/2 Page 1/6 Page 1/8 Page Ad Specs (width by height) Back Cover ADVERTISING RATES Full Color Rates 1 Issue 2 Issues Back Cover $1,999 $1,899 Inside Front Cover $1,799 $1,699 Inside Back Cover $1,799 $1,699 Full Page $1,499 $1,399 Half Page $999 $899 Quarter Page $799 $699 Sixth Page $499 $399 Eighth Page $399 $349 All rates listed are per issue. SPECIFICATIONS Color Space: Full Color | Frequency: Bi-Annual Binding: Saddle-Stitch | Trim Size: 8.375” x 10.875” CLICK HERE TO SIGN UP ONLINE www.reserveyourad.com/TIPRO TIPRO members produce more than 85 percent of natural gas and more than 70 percent of crude oil in Texas. Independent producers produce 95 percent of U.S. natural gas and ensure stability for electrical power grids. Texas is the number one natural gas producing state and supplies nearly 1/3 of natural gas to the U.S. The state of Texas represents 39 percent of oil and gas employees in the U.S. FACTS

4 | TEXAS INDEPENDENT PRODUCERS & ROYALTY OWNERS ASSOCIAT ION FOR MORE INFORMATION Caleb Tindal, Magazine Manager, E&M Consulting, Inc. p. 512.229.1444 | tf. 800.572.0011 x107 caleb@emconsultinginc.com E&M ADDRESS 1107 Hazeltine Boulevard, Suite #350, Chaska, MN 55318 p. 800.572.0011 | fax 952.448.9928 AD MATERIAL CALENDAR SPRING/SUMMER 2022 Artwork Deadline: April 29 Estimated Delivery: Early June FALL/WINTER 2022 Artwork Deadline: September 30 Estimated Delivery: Early November TO SUBMIT ARTWORK magazine@emconsultinginc.com DIRECT MAIL Direct mail is interactive, it’s memorable, and it can have a big reach. All that your direct mailers need to have is something identifying you or your business, a call to action (CTA), and a way for your customers to contact you. The rest is up to you!The direct mailer is a double-sided postcard, so please submit two artwork files at the specs provided below.The direct mailer will be polybagged with the magazine. VERTICAL OPTION Two-sided: Front & Back Bleed Specs: 4.25” width x 6.25” height Trim Size: 4” width x 6” height HORIZONTAL OPTION Two-sided: Front & Back Bleed Specs: 6.25” width x 4.25” height Trim Size: 6” width x 4” height FILE SETUP Files should be 300 DPI for better resolution. As a general rule, higher resolution files provide a nicer output. Please include a (0.25”) bleed around your postcard document. Please submit in PDF or TIF format. 1 Issue Rate Annual Rate Frequency Available $825 $1,650 2 The pricing for Annual Rate above will cover all of the issues produced for the magazine. The cost listed covers the copies of the magazine mailed to the membership, but additional copies of the postcard are available upon request. Any extra copies will result in an additional charge.

2022 MEDIA KI T | 5 DIGITAL EDITION In addition to print, Upstream Texas magazine is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the company’s website. TARGETED Upstream Texas is a recognized and targeted industry publication with established readership and trusted content. REACH TIPRO is one of the country’s largest oil and gas trade associations and the strongest advocacy group representing both independents and royalty owners in Texas. 3,000 With 3,000+ readers of Upstream Texas to reach annually and print and online versions available, there are innumerable ways to be seen. Digital Mag Banner 1 Issue 2 Issues Ad Specs Digital Link $189 $189 See Below* Single Box $249 $229 833 x 1146px Double Box $399 $369 833 x 2363px Full Side Banner $499 $449 833 x 3583px Double Side Banners $899 $839 Two @ 833 x 3583px (Width by Height) GIF ANIMATION UPGRADE Once you have purchased a print or digital advertisement, the GIF animation upgrade will allow your image or text to animate in the digital edition of the magazine. SUBMITTING FILES You can either submit: 1. An upload-ready GIF 2. 3 designed images to be converted into the frames of the GIF 3. Or we can create the 3 images to be converted into a GIF NOTE FOR PRINT AD ANIMATION UPGRADE: We can use the same artwork placed in the printed edition as one of your 3 frames, or if you want, feel free to send something different. However your GIF must be the same ad specs as your original print ad. * Link your magazine advertisement to your website. The advertising link is clickable from the online copy and connects viewers to your company's website. (Only available if a display ad was purchased in the printed version of the magazine.) LENGTH LOOP FRAMES TYPE 10 seconds or less to maintain maximum exposure Set loop as forever to ensure the GIF continues to cycle Maximum 3 frames for the most exposure Larger text and fewer words to increase legibility ADDITIONAL FEE PER ISSUE: $400

6 | TEXAS INDEPENDENT PRODUCERS & ROYALTY OWNERS ASSOCIAT ION WHY ADVERTISING IN PRINTED PUBLICATIONS MATTER We are surrounded by digital media, and while online content is widely accessible today, too much can lead to “information overload” and general reader disengagement. Advertising in a printed publication is a strategic investment, and if you are looking to get your products and services in front of the right readers, trust the facts. Placing an ad in a printed publication is the way to go. Consumers find print ads to be more trustworthy, and in a study conducted by MarketingSherpa, 82% of respondents said they trust print ads when making important purchasing decisions. Print ads drive consumer action. Association members view their printed publications as valued resources—and printed advertisements as credible. In a global research study conducted by Two Sides, 58% of participants said they don’t trust the majority of the ads they view online, and many reported they try to avoid online advertisements entirely. Q. IN GENERAL, WHICH TYPE OF ADVERTISING CHANNELS DO YOU TRUST MORE WHEN YOU WANT TO MAKE A PURCHASE DECISION? Print ads (Newspaper) 82% Radio ads 71% Video ads that appear prior to an online video 47% Online banner ads 39% TV ads 80% Ads in outdoor and public places (like billboards, transit ads, posters, etc.) 69% Sponsored posts on blogs that I read 43% Mobile phone ads 39% Ads/catalogs I receive in the mail 76% Search engine ads (Google,Yahoo!, Bing, etc.) 61% Ads embedded in social media (Facebook, Instagram, etc.) 43% Ads in podcasts 37% Online pop-ups 25% Source: MarketingSherpa % of respondents who selected each option

2022 MEDIA KI T | 7 With printed ads, you have more flexibility. Choosing to place an ad in your association’s magazine or directory connects you with thousands of like-minded industry professionals, and provides you with targeted exposure to the right individuals every time. Attribute Definition Physical Digital Attention A customer’s focused attention for a sustained period of time on key components of the ad X ReviewTime The amount of time a customer spends with an ad X Engagement the amount of information the customer processes or absorbs from an ad X X Stimulation An emotional reaction to an ad X Memory Retrieval Accuracy Accurately remembering the advertising source and content X X Memory Speed & Confidence Quickly and confidently remember advertising source and content X Purchase &Willingness to Pay Whether and how much the customer is willing to pay for a product X X Desirability A subconscious desire for the product or service X Valuation The subconscious value a participant places on the product or service X OUTCOMES BY MEDIA TYPE SUMMARY Source: OIG analysis of study results. Strongly Agree Agree Neither Agree or Disagree Disagree Strongly Disagree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I don’t pay attention to most advertisements online I can’t remember the last time I clicked an online advertisement I do my best to block or avoid online advertisements I find online advertisements annoying and usually not relevant I do not trust many of the advertisements I see online I would be more likely to take an action after seeing an advertisement in a printed newspaper or magazine than I would if I saw the same advertisement online I pay more attention to messages and advertisements on printed leaflets and mail than messages and advertisements delivered through emails Source: Two Sides There’s also a psychological aspect to printed ads. In research commissioned by the Postal Service Office of Inspector General, consumers were found to process digital ads more quickly, but they were more engaged with print ads. And, over time, research participants showed a greater recall rate for printed ads. Readers of printed publications tend to be more engaged, and increased engagement leads to sales! 75% prefer to read printed magazines over digital options. 65% believe they gain a deeper understanding of the story when they read from print media. 52% agreed that they spend too much time on electronic devices. 46% indicated that they would be more likely to take action after seeing an advertisement in a printed magazine than they would if they saw the same ad online. 80% of all respondents read a printed magazine at least once a month.

MAGAZINE Published biannually, UpstreamTexas magazine is a one-stop-shop for all independent oil and natural gas industry news written for professionals in the field. As a recognized industry publication with established readership and trusted content, it makes a targeted impact. Advertise directly to your peers and get noticed. For more information, contact E&M at p. 800-572-0011 or advertising@emconsultinginc.com 3,000+ UpstreamTexas magazine reaches more than 3,000 key oil and gas industry players. 39% The Texas oil and gas industry employs 39 percent of the oil and gas professionals in the U.S. #1 Texas is the top producing state of oil and natural gas in the nation. AND BE SEEN YOUR BRAND PROMOTE UpstrTeeaxmas 8 | TEXAS INDEPENDENT PRODUCERS & ROYALTY OWNERS ASSOCIAT ION