Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Winter 2020

W ho doesn’t love to play a game? So it is not surprising that market researchers, especially over the last couple of years, have embraced gamification to encour- age increased participant engage- ment during research studies. GAMIFICATION MINDSET: It’s a Lot More Than Just Playing Games 48 QRCA VIEWS WINTER 2020 www.qrca.org n TOOLBOX n