Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Winter 2020

Starting my career in New York City, I quickly found myself at a desk. Sure, the perks and vendor outings were all fun, but the day-to-day monotonous surroundings of office life were tough on my free-spirited self. Fast forward: I left the corporate world after seven years to embark on a five-month “eat, pray, love” backpacking trip around South- east Asia. Upon returning and in search of remote opportunities, my recruiter leveled with me. “Shira, I just don’t think that this Bohemian research company you want exists out there!” Nevertheless, she gave me my first lead to an ethnography company, which became the first client that catapulted me into the vast uncertain-yet-exciting world of S tudying advertising with a minor in Italian studies, I always envisioned that, one day, this niche combination would lead me toward some sort of sexy advertising career that would send me jet-setting around the globe. Well, that somewhat panned out but not immediately, nor exactly in the way that I had fantasized. n TRAVELWISE n By Shira Glickman n Chief Brainiac, Encompass Market Research n Chicago, Illinois n shira@encompassmr.com A QUALITATIVE MEMORY OF WANDERLUST HIDDEN GEMS: 14 QRCA VIEWS WINTER 2020 www.qrca.org

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