Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Winter 2019
56 QRCA VIEWS Winter 2019 www.qrca.org A s a child, I was filled with a sense of wonder and curiosity about the world. No detail was too small to notice, like dew drops caught in a back- yard spider’s web that sparkled in the morning sun. Unfortunately, this child- like sense of wonder, curiosity, and ability to see the world through fresh eyes is often lost in adulthood. Why are fresh eyes important? I believe they are a necessary first step for successful innovation and internal cor- porate change. Yet, staying fresh in our thinking is no easy feat, especially for those who work on the same business issues, product category, brand, or cus- tomer segment day in and day out. To better assist clients in attaining fresh eyes, I’ve developed a proprietary research and training program. My pro- gram combines classroom instruction on core concepts, team exercises, and field observational activities to help clients rekindle their sense of discovery, get beyond their assumptions, and better understand their business and customers. Here are a few key concepts and exercises that I hope you’ll add to your toolkit so that you, too, can refresh your sense of excitement and discovery of the world around you. n TOOLBOX n The Power of Thinking Like a The fresh eyes of the author’s own daughter.