Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Winter 2019

52 QRCA VIEWS Winter 2019 www.qrca.org W e’ve all been there. Finishing out an amazing round of research and pouring our blood, sweat, and tears into bringing the insights to life in a beautifully- designed PowerPoint presentation only to be left wondering if it will ever see the light of day. L isten Up! n TOOLBOX n P o d c a s t i n g a s a D e l i v e r a b l e But what if there was an alterna- tive deliverable encouraging those insights to live on in a unique way? This was the challenge Amy Greene, co-founder of Wonderlust Collective, dropped in my lap my first week on the job…to figure out a way to create a new auditory deliverable—in short, a podcast. Getting Started I’ve long been a fan of podcasts. As someone who feels guilty whenever I’m not actively doing something, I believe podcasts are an ideal means to help one feel smarter while putting forth limited effort. Afraid to be alone too long with the to-do list inside my head, I find that podcasts prove an efficient and effective diversion from writing that discussion guide or com- pleting an expense report. So, podcasts? Yes. But podcasting? I must admit, I didn’t know the first thing about starting a podcast when I was asked to make one happen. Spoiler alert: everything I’m about to share with you here I discovered through several hours of watching