Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Summer 2021

n INDUSTRY FOCUS n CPG’s Adoption of Market Insight Platforms Presents Opportunities and Perils for Qualitative Researchers NEW FEATURE COLUMN DEBUT We’re excited to present our new feature column, Industry Focus . Each issue will feature a different vertical and shine a spotlight on industry-specific issues that influence research design and project execution. Our goal is to share best practices within an industry, that can also be shared across industries. Tom Neveril, new feature editor for this column, has penned the first article focused on the CPG industry. – Tamara Kenworthy, Managing Editor 48 QRCA VIEWS SUMMER 2021 www.qrca.org