Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Summer 2021

ARI ZELMANOW ON THE IMPORTANCE OF CRAFTING A PERSONAL VALUE PROPOSITION THAT YOUR STAKEHOLDERS CAN’T REFUSE By Zoë Billington n Lead, Research & Customer Insights n Vimeo n New York, New York n zbillington@gmail.com n LUMINARIES n Connecting the Dots toward Your “Godfather Offer” 16 QRCA VIEWS SUMMER 2021 www.qrca.org

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