Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Summer 2020

Cover Articles 10
The Rise of a Worldwide Culture of Protest 14
The Aftermath of COVID-19: A Rising Tide Lifts All Boats 18
Narrative Economics: Reframing the Roles of Storytelling and Behavioral Economics 24
Capturing Magic: A Professional Storyteller’s Strategies for Culling New Insights 46
Table of Contents 6
From The Editor-in-chief 8
From The President 10
Index of Advertisers 11
The Rise of a Worldwide Culture of Protest 14
The Aftermath of COVID-19: A Rising Tide Lifts All Boats 18
Narrative Economics: Reframing the Roles of Storytelling and Behavioral Economics 24
Steve Portigal On The Key Skills of a User Experience Researcher 28
How-to Guide to Being a Digital Nomad 32
Tap Into Multicultural (Hispanic) Respondents: A How-to Guide 36
Conduct Better Multinational Research by Accounting For Cultural Differences 42
Capturing Magic: A Professional Storyteller’s Strategies for Culling New Insights 46
Humor 51
A Wake-up Call to Our Industry: Qualitative Research In The Age of Social Distancing 52
Check Out Our Newest Podcasts 55
Covid-19: #MRX Response to Pandemic Disruption 56
Six New Book Reviews 63
Index of Advertisers 11
Clearview Research 68
Consumer Opinion Services 9
Fieldwork 5
Focus Pointe Global 3
IVP Interactive Video Productions 13
Karchner Marketing Research LLC 23
Paramount Market Publishing 11
Precision Research 41
RIVA 7
Schlesinger Quantitative 2
ThinkGroup 11

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