Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Summer 2020

QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION 55 when it comes to online research is to overrecruit by 30 percent. So, if you want to engage twenty people in a mobile diary, you will have to recruit twenty-six. Additionally, when it comes to webcam interviews, expect some participants to have difficulty doing basic tasks such as joining the session, connecting their audio, and turning on their webcams. If you are using a reseller to host the session, they will provide a tech to troubleshoot any problems that arise. If not, consider creating a brief how-to guide for joining a session, and have your recruiter send that out with a recruit confirmation. Additionally, you can consider having your recruiter “walk-in” each participant for an added fee. In this situation, the recruiter will phone each participant and walk them through the log-in process and remain available until the interview starts. Bringing it Together Unlike the time period following 9/11, researchers now have online solutions available that do not trade quality for convenience. At the time of this writing, we don’t yet know the full magnitude COVID-19 will have on our communities; it very well may be that we will have a cold season, a flu season, and a COVID-19 season. During certain times of the year, social distancing may be our new normal. As such, it is critical that all qualitative consultants get up to speed on ways to conduct qualitative research that do not involve being in-person with participants. I urge the industry to continue to evolve digital solutions, keeping in mind what our new normal may be. Q R C A Over the past few months, the current and archived podcasts have become available through your favorite podcast platforms such as Google Play and iHeartRadio, as well as directly from the QRCA home page. The podcasts were originally timed to be aligned with the quarterly VIEWS publication; in recognition of the popularity of the medium (and we’d like to think the content), we’ve increased the frequency of these Conversations In Depth. Here are a couple of newer podcasts to check out: QRCA VIEWS Luminaries editor Kay Corry Aubrey had a conversation with Martin Raymond, who is a journalist, co-founder of The Future Laboratory, and considered one of the world’s leading futurists. Kay spoke with Martin about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joined me for a particularly timely conversation on transitioning to online qualitative work—how to think about wording, discussion flow, considering the final output, and other important aspects. Of course, if you have a topic that you think would make an interesting podcast, give me a shout: foster@sigmaresearch.com. n PODCAST n VIEWS Podcasts— Good Listening! By Foster Winter, Podcast editor Kayte Hamilton Martin Raymond

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