Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Spring 2021

Cover Articles 1
Why Omni-Channel Will Make Mobile Ethnography a Staple in 2021 46
Business Matters - Advice from QRCA's Emeritus Members 18
Global - From China, with Love, One Year Later 26
School's of Thought - Abundant Insight: Must-Read Thought-Provoking and Futuristic Article 12
Table of Contents 1 of 2 4
Abundant Insight 12
Advice from QRCA's Emeritus Members 18
From China, with Love, One Year Later 26
Why Omni-Channel Will Make Mobile Ethnography a Staple in 2021 46
Table of Contents 2 of 2 6
Features 6
How to Get Happily Published 22
A Conversation with Liz Sanders on Generative Design Research 32
Qualitative Adventures in the Kingdom of Saudi Arabia and Lessons For International Qualitative Research 36
Hitting Curveballs 40
Do Qualitative and UX Research Overlap? 52
Check Out Our Newest Podcast 49
Four New Book Reviews 56
Departments 6
From the Editor-In-Chief 8
Index of Advertisers 9
From the President 10
Humor 31
Index of Advertisers 9
Fieldwork 60
InsideHeads, LLC 55
IVP Interactive Video Productsion 3
Karchner Marketing Research LLC 5
Paramount Market Publishing, Inc. 8
RIVA 2
Sapience Consumer Insights 8

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