Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Spring 2021

Dear Emeritus Editor’s Note: We hope that by the time you read this, the COVID-19 vaccine will be making progress and small businesses that have been impacted, including independent research practices, will be rebuilding even stronger. Going forward, to provide real-world insight on developing best practices and a “build stronger” strategy, Business Matters is tapping QRCA’s best-kept secret resource—the Emeritus Special Interest Group (SIG), led by Lynn Greenberg and Michele Zwillinger. Dear Emeritus is a new column providing insights from distinguished long-term QRCA Emeritus SIG members on topical issues facing readers. — Business Matters Feature Editor Roben Allong 18 QRCA VIEWS SPRING 2021 www.qrca.org n BUSINESS MATTERS n