Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Spring 2020

Cover Articles 1
Today Calls for Innovative Solutions in Reaching Participants 24
Cooking without a Recipe: How to Create Your Own Projectives 42
To Call or Not to Call: The Trend of Texting 56
Table of Contents 6
From the Editor-in-chief 8
From the President 10
Index of Advertisers 11
Local + Local = GLOCAL 14
Staying Ahead of the Game in 2020: Insights From Five 18
Today Calls for Innovative Solutions in Reaching Participants 24
An Interview with Karen Mangia, Vice President of Customer and Market Insights at Salesforce.com 30
Humor 33
Visiting the Vibrant City of Brussels 34
Collaborating to Grow 38
Cooking without a Recipe: How to Create Your Own Projectives 42
Inclusive Research: Making Research Accessible to People with Disabilities 46
Engaging Stakeholders with Research Findings—Through Art 52
To Call or Not to Call: The Trend of Texting 56
Check Out Our Newest Podcast 63
Seven New Book Reviews 64
Index of Advertisers 11
Burke Institute 68
Clearview Research 7
Consumer Opinion Services 9
Fieldwork 12
Focus Pointe Global 3
InsideHeads 5
IVP Interactive Video Productions 13
Paramount Market Publishing, Inc. 8
Precision Research 17
RIVA 22
Schlesinger Quantitative 2
Survey Healthcare 41
ThinkGroup 8

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