Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Spring 2020

42 QRCA VIEWS SPRING 2020 www.qrca.org n TOOLBOX n By Susan G. Abbott n Chief Insights Officer n ARC Strategy n Toronto, Canada n susan@abbottresearch.com Cooking Without a Recipe: H o w t o C r e a t e Y o u r O w n P r o j e c t i v e s ?

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