Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Spring 2020

24 QRCA VIEWS SPRING 2020 www.qrca.org n SCHOOLS OF THOUGHT n Today Calls for Innovative Solutions in Reaching Participants Why a trade show, conference, or even a festival may be the best location for your next qualitative study By Allison Rak n Principal n Vatoca Partners n San Carlos, CA n allison@vatoca.com