QRCA – World’s Largest Association of Qualitative Researchers – QRCA Views Magazine

I don’t know about you, but for much of my career, traveling for in-person research looked a bit like this: •  Tightly packed schedules requiring travel to multiple cities, spanning several time zones within a week •  Long days of moderating, followed by brief evenings with barely enough time to grab a bite to eat before collapsing in bed to get some sleep before rising early to catch the next flight the following morning • Squeezing in analysis and report drafts wherever I could, which usually meant in an airport boarding gate area and on flights to the next city Pushing the Reset Button on Business Trips By Susen Dunmire n Senior Research Director n MarketVision Research n Cincinnati, Ohio n sdunmire@marketvisionresearch.com 24 CONNECTING. EDUCATING. ADVANCING. n TRAVELWISE n