Qualitative Research Consultants Association (QRCA) - QRCA Views Magazine, Summer 2019

16 QRCA VIEWS Summer 2019 www.qrca.org Using Respondent for Recruiting Respondent is a self-service recruiting tool that will recruit three times the num- ber of participants needed for a study. My colleagues and I have used Respondent successfully on many national recruits for online studies and have found the show rates to be better than that of traditional recruiting—all at a fraction of the cost. More at respondent.io . Here’s how it works: 1. You as researcher or field manager set up a study at respondent.io by selecting type of study (in person, n TOOLBOX n n the previous article about conducting research in the legal cannabis industry, I cited research that highlights the importance of understanding a very fragmented consumer base and how those insights can be used to help optimize packaging and the retail environment. In this article I describe in more detail how you can use the same tools that I did, Respondent and Zoom. The one-two punch of Respondent + Zoom can be a cost- effective way of conducting passion projects of your own that you can take to clients in any industry to wow them. f o r R e c r u i t i n g a n d P r o j e c t i v e T e c h n i q u e s DIY TOOLS I