MEDIA KIT 2022 Construction Connection is used to improve the image of the construction industry and demonstrate the value of construction to the national, state and local economy and community. What makes the magazine a success is your input! Fully utilize your membership, and share your industry advances with your peers! FOR MORE INFORMATION p. 702.425.5655 | tf. 800.572.0011 CLICK HERE TO SIGN UP TODAY! CONNECTION THE VOICE OF SOUTHERN NEVADA’S CONSTRUCTION INDUSTRY CONSTRUCTION
2 | NEVADA CONTRACTORS ASSOCIAT ION BACKGROUND 2,000+ The Nevada Contractors Association is a nonprofit construction trade association run by contractors for the benefit of the construction industry. The association is neither pro-union nor anti-union (its contractor membership is evenly split) but rather pro-employer. It is a full-service association, providing services to help businesses flourish. By advertising in this publication, you are not only promoting your business to potential clients, but also giving other members the opportunity to do member-to-member business with you. NCA members include general and specialty contractors, suppliers, equipment manufacturers and professional service providers who work in commercial, industrial, heavy/highway and underground construction. REACH THE CONSTRUCTION INDUSTRY OF NEVADA DISTRIBUTION READERS PER ISSUE
2022 MEDIA KI T | 3 AD MATERIAL CALENDAR TARGETED Construction Connection magazine is a recognized and targeted industry publication with trusted content and established readership. $10 BILLION Reach CEOs, Presidents, Directors, Purchasing Agents & Senior Management with general contractors, subcontractors, suppliers & service firms in Nevada’s $10 billion construction industry 2,000 The Construction Connection is an online magazine that reaches 2,000+ readers per issue. TO SUBMIT ARTWORK email@example.com CLICK HERE TO SIGN UP ONLINE www.reserveyourad.com/NCA SPACE DEADLINE: 10th of the month preceding publication, i.e. August 10 for September issue. MATERIALS DEADLINE: 15th of each month. If new copy or printed material is not provided by closing deadline, publisher reserves the right to repeat latest ad from a previous issue. AD DELIVERY: Email press-ready art to firstname.lastname@example.org.
4 | NEVADA CONTRACTORS ASSOCIAT ION ADVERTISING RATES FOR MORE INFORMATION AD SPECIFICATIONS Full Color Rates 1 Issue 6 Issues 12 Issues Full Page $499 $449 $399 Half Page $399 $349 $299 Quarter Page $299 $269 $249 Business Card $249 $229 $199 Full Page..................................................... 8” x 10.5” Full Page (with bleed)....................... 8.625” x 11.125” 1/2 Page Horizontal.......................................7.5” x 5” 1/2 Page Vertical..................................... 3.625” x 10” 1/4 Page................................................... 3.625” x 5” Business Card.............................................. 3.5” x 2” Full Page Full Page (with bleed) 1/4 Page 1/2 Page Business Card Caleb Tindal, Magazine Manager, E&M Consulting, Inc. p. 702.425.5655 | tf. 800.572.0011 x107 email@example.com All rates listed are per issue. Ad Specs (width by height) SPECIFICATIONS Color Space: Full Color | Frequency:Monthly Trim Size: 8.5” x 11” E&M ADDRESS 1107 Hazeltine Boulevard, Suite #350, Chaska, MN 55318 p. 800.572.0011 | fx. 952.448.9928 GIF ANIMATION UPGRADE Once you have purchased a print or digital advertisement, the GIF Animation Upgrade will allow your image or text to animate in the Digital Edition of the magazine. SUBMITTING FILES You can either submit: 1. An upload-ready GIF 2. 3 Designed Images to be converted into the frames of the GIF 3. Or we can create the 3 images to be converted into a GIF FRAMES TYPE Maximum 3 Frames for the most exposure Larger Text & Fewer Words to increase legibility LENGTH LOOP 10 Seconds or less to maintain maximum exposure Set Loop as Forever to ensure the GIF continues to cycle ADDITIONAL FEE PER ISSUE: $400 NOTE FOR PRINT AD ANIMATION UPGRADE: We can use the same artwork placed in the printed edition as one of your 3 frames, or if you want, feel free to send something different. However your GIF must be the same ad specs as your original print ad.
2022 MEDIA KI T | 5 DIGITAL EDITION The Construction Connection is available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the company’s website. ARTWORK SUBMISSION • Email your artwork files to firstname.lastname@example.org • Adobe CC files or a high-res PDF are preferred • “Stuffed” or compressed files are welcomed, if necessary • TIF, EPS, or JPEG formats for photos/images • Mac & PC files are both accepted • CDs or flash drives may be mailed in REQUIREMENTS • High resolution files are preferred (300 DPI). • The following formats are accepted: .tif .pdf .jpg .png .eps NEED HELP? GRAPHIC DESIGN RATE Ad Creation - Full Page......... $149 Ad Creation - 1/2; 2/3. ......... $119 Ad Creation - 1/3; 1/4; 1/6..... $79 Ad Creation - Bcard................ $49 Logo Creation. ................$65/hour * Link your magazine advertisement to your website. The advertising link is clickable from the online copy and connects viewers to your company's website. (Only available if a display ad was purchased in the printed version of the magazine.) Digital Mag Banner 1 Issue 6 Issues 12 Issues Ad Specs Digital Link $189 $189 $189 See Below* Single Box $349 $329 $299 833 x 1146px Double Box $399 $379 $349 833 x 2363px Full Side Banner $499 $479 $449 833 x 3583px Double Side Banners $679 $659 $629 Two @ 833 x 3583px (Width by Height)
6 | NEVADA CONTRACTORS ASSOCIAT ION WHY ADVERTISING IN PRINTED PUBLICATIONS MATTER We are surrounded by digital media, and while online content is widely accessible today, too much can lead to “information overload” and general reader disengagement. Advertising in a printed publication is a strategic investment, and if you are looking to get your products and services in front of the right readers, trust the facts. Placing an ad in a printed publication is the way to go. Consumers find print ads to be more trustworthy, and in a study conducted by MarketingSherpa, 82% of respondents said they trust print ads when making important purchasing decisions. Print ads drive consumer action. Association members view their printed publications as valued resources—and printed advertisements as credible. In a global research study conducted by Two Sides, 58% of participants said they don’t trust the majority of the ads they view online, and many reported they try to avoid online advertisements entirely. Q. IN GENERAL, WHICH TYPE OF ADVERTISING CHANNELS DO YOU TRUST MORE WHEN YOU WANT TO MAKE A PURCHASE DECISION? Print ads (Newspaper) 82% Radio ads 71% Video ads that appear prior to an online video 47% Online banner ads 39% TV ads 80% Ads in outdoor and public places (like billboards, transit ads, posters, etc.) 69% Sponsored posts on blogs that I read 43% Mobile phone ads 39% Ads/catalogs I receive in the mail 76% Search engine ads (Google,Yahoo!, Bing, etc.) 61% Ads embedded in social media (Facebook, Instagram, etc.) 43% Ads in podcasts 37% Online pop-ups 25% Source: MarketingSherpa % of respondents who selected each option
2022 MEDIA KI T | 7 With printed ads, you have more flexibility. Choosing to place an ad in your association’s magazine or directory connects you with thousands of like-minded industry professionals, and provides you with targeted exposure to the right individuals every time. Attribute Definition Physical Digital Attention A customer’s focused attention for a sustained period of time on key components of the ad X ReviewTime The amount of time a customer spends with an ad X Engagement the amount of information the customer processes or absorbs from an ad X X Stimulation An emotional reaction to an ad X Memory Retrieval Accuracy Accurately remembering the advertising source and content X X Memory Speed & Confidence Quickly and confidently remember advertising source and content X Purchase &Willingness to Pay Whether and how much the customer is willing to pay for a product X X Desirability A subconscious desire for the product or service X Valuation The subconscious value a participant places on the product or service X OUTCOMES BY MEDIA TYPE SUMMARY Source: OIG analysis of study results. Strongly Agree Agree Neither Agree or Disagree Disagree Strongly Disagree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I don’t pay attention to most advertisements online I can’t remember the last time I clicked an online advertisement I do my best to block or avoid online advertisements I find online advertisements annoying and usually not relevant I do not trust many of the advertisements I see online I would be more likely to take an action after seeing an advertisement in a printed newspaper or magazine than I would if I saw the same advertisement online I pay more attention to messages and advertisements on printed leaflets and mail than messages and advertisements delivered through emails Source: Two Sides There’s also a psychological aspect to printed ads. In research commissioned by the Postal Service Office of Inspector General, consumers were found to process digital ads more quickly, but they were more engaged with print ads. And, over time, research participants showed a greater recall rate for printed ads. Readers of printed publications tend to be more engaged, and increased engagement leads to sales! 75% prefer to read printed magazines over digital options. 65% believe they gain a deeper understanding of the story when they read from print media. 52% agreed that they spend too much time on electronic devices. 46% indicated that they would be more likely to take action after seeing an advertisement in a printed magazine than they would if they saw the same ad online. 80% of all respondents read a printed magazine at least once a month.
8 | NEVADA CONTRACTORS ASSOCIAT ION 4,893+ There are more than 4,893 construction firms in Nevada. Published monthly, Construction Connection magazine is a one-stop-shop for all commercial and industrial construction industry news written for professionals in the field. As a recognized industry publication with established readership and trusted content, it makes a targeted impact. Advertise directly to your peers and get noticed. For more information, contact E&M at p. 800.572.0011 email@example.com CONTRACTORS 46% PROFESSIONAL SERVICE FIRMS 36% SUPPLIERS 18% AND BE SEEN YOUR BRAND PROMOTE CONNECTION THE VOICE OF SOUTHERN NEVADA’S CONSTRUCTION INDUSTRY CONSTRUCTION 23,000+ Construction Connection reaches more than 23,000 construction professionals and construction-related businesses. 94,500+ More than 94,500 construction professionals are employed across the state of Nevada. $9.5 BILLION+ In Nevada, construction contributed $9.5 billion of the state’s GDP.www.reserveyourad.com