National Automatic Merchandising Association (NAMA) - InTouch Magazine, Summer 2022

Summer 2022 • NAMA InTouch 19 The NAMA Show 2022 Recap Gutsche asked operators to stop and ask, “What opportunity lies so close within your grasp? Bigger role? New product? New service idea?” He encouraged all operators to continue to “change your thinking ... Change the perspective.” Learning and Growing The NAMA Show 2022 offered a plethora of diverse education sessions for attendees — from lessons on supplier relations to the current labor shortages, there was education for everyone. Sponsored by the NAMA Emerging Leaders Network, the session, “What We Do Well, and What it ’s Worth,” dove into why operators need to distinguish themselves from other competing services and how to articulate the value of their service to clients. During the session, speaker Geoff Wilcox, Director of Retail Execution at Five Star Food Service, teased, “Working in sweatpants is one of our biggest competitors right now ... working from home.” Speaker Nick Maroules, Director of Sales at Royal Cup Coffee & Tea agreed, but noted, “We can entice

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