14 NAMA InTouch • Summer 2022 The NAMA Show Recap featured products, technology, services and insight in the vending, micro market and coffee service industry. Imagine New Possibilities This year, The NAMA Show introduced Imagination Way, a 9,000-squarefoot interactive gallery of prototype environments, including senior living, multifamily living, hotel and lodging, and travel and transit that demonstrate how On Wednesday, April 6, NAMA President and CEO Carla Balakgie, FASAE, CAE, kicked off the opening general session of The NAMA Show 2022 at McCormick Place in Chicago with two words every industry member wanted to hear: “We’re back!” “We’re back to it and we’re ready,” she told attendees. “We are ready to embrace new technologies, ready to make sense of the evolving consumer, ready to adapt our offerings and services to new consumer behaviors to the very circumstances and places that are bringing people out and about. We are ready to reimagine convenience services.” “The fact that we are here today is a minor miracle,” said NAMA Chair Joe Hessling, founder and CEO of 365 Retail Markets. “This industry, so dependent on foot traffic in public spaces, especially in office environments, has been able to not just survive, but to thrive in one of the most challenging periods of our lifetime. It is a good news story. “You have stepped up to the challenge by focusing on areas like a more profitable client offering and mix, becoming more efficient and increasing automation and reinventing your businesses. Many operators and businesses in our industry are already at revenue levels even greater than before the pandemic.” Thousands of NAMA members and a range of other stakeholders in the convenience services industry flocked to The NAMA Show 2022, which By Adrienne Klein We’re Back! The NAMA Show 2022 showcased new technologies and opportunities across the spectrum of the convenience services industry.