4 | 2 0 2 2 MARKET I NG GU I DE MESSAGE FROM THE EXECUTIVE VICE PRESIDENT Carla Zapotek EXECUTIVE VICE PRESIDENT HBA of Bucks and Montgomery Counties 215-657-1300 firstname.lastname@example.org www.hbahomes.com The HBA is a thriving community and strives to empower, educate, and embrace its members. Companies of all sizes make up our organization, from small businesses, subcontractors, custom and national builders to mortgage lenders, legal counsel, and website design etc. The HBA’s goal is to position its members as industry leaders who represent the best choices in homebuilding, and to help you to maximize growth opportunities. This guide helps you plan your involvement, add value to your membership, build relationships, and generate recognition for your company in front of your industry peers. From the moment I started in my position here, I had a unique opportunity to look at our organization with experience from the industry and give what I believe is a well-informed perspective of member needs. I strive to be the backbone of our organization by focusing on membership goals and forming a unique and cohesive relationship with each member. Our industry faces many local, state, and national issues that can sometimes be roadblocks for our members. To help maintain our leading voice on such matters, I have embedded myself in many councils at the national and state levels. Staying active and engaged at these levels allows our local association to benefit and be at the forefront of the ever-changing issues. My continued focus will be to build our association stronger than ever by growing our membership, strengthening our councils, developing our scholarship programs, and engaging the future generations while staying focused on current member needs. I want to take this opportunity to thank each of you for your continued support. There is a bright future ahead of us, and I am happy to be a part of that. Please know that my door is always open, and I am here to help you and your business grow. Dear HBA Members, Building Great Homes, Strong Communities and Better Businesses Positioning our members as industry leaders and the best choice in homebuilding. We accomplish this through advocacy, education, marketing and networking. Our vision is to improve communities and change lives by building better neighborhoods in the Southeast region of PA.