HBA of Bucks and Montgomery Counties - 2022 Marketing Guide

2 2 | 2 0 2 2 MARKET I NG GU I DE HBA Website HBAhomes.com—more than 10,000 unique visitors The Home Builders Association of Bucks and Montgomery Counties website, hbahomes.com, attracts over 1,000 visitors each month. The site is consistently updated with HBA events, membership benefits, and industry news. Promote your company and build brand recognition while reaching a captured audience through our website by placing an advertisement linked directly to your website! The HBA has enhanced marketing efforts through a new consumer-based landing page, social media, and SEO. Our promotional efforts will increase traffic to HBAhomes.com and provide more exposure for our advertisers. Home Page Advertising Your ad will pop up on the most widely visited page of HBAhomes.com—the home page. This is an excellent opportunity for added company exposure. Ads are sold on a first-come, first-served basis, limited to three advertisers/month. RATES: 3 months.................. $300 | 6 months................ $475 | 12 months...................$775/yr (best value) ENewsletter Banner Ad HBA Monthly eNewsletter—emailed to more than 400 HBA members monthly. Industry Insider e-newsletter is a monthly electronic publication, which provides current information on upcoming and ongoing public policy issues, industry news, membership meetings, seminars and events. Industry Insider is emailed to more than 400 HBA members. Your ad will be prominently positioned on the eNewsletter. Ads are sold on a monthly, first-come, first-served basis, limited to one advertiser/month. RATE: 1 eNewsletter/1 month............... $100 | 3 eNewsletters/3 months...............$250 * Creative and website link will need to be provided by member/advertiser. HBA will provide: Ad specifications/dimensions & Ad deadlines. If you do not have a design team for an extra cost the HBA can assist in ad creation. Sidebar Advertising Your ad will be featured on the sidebar of multiple HBAhomes.com pages—(excludes the home page). This is an excellent opportunity for added company exposure. Ads are sold on a first-come, first-served basis, limited to three advertisers/month. RATES: 3 months.................. $225 | 6 months................ $400 | 12 months..................$700/yr (best value) HBA DIGITAL ADVERTISING OPPORTUNITIES HBA Website MARKETING/ADVERTISING BEST VALUE COMBO! Home page and Sidebar Advertising Get the most exposure on our website by taking advantage of both our Sidebar & Home Page advertising. RATES: 3 months.................. $445 | 6 months................ $700 | 12 months..................$1,150 (Best Combo Value) HBA Statement Insert Advertising Reach your target audience utilizing HBA’s statement inserts advertising opportunity. This is a cost effective, cost-efficient way to get your message in front of our HBA members. Your 3.5” x 8.5” promotional piece will be included with our monthly statements that are mailed to our members. Over 1 year you will reach our entire membership (400 members). RATE: $250 * Printed creative will need to be provided by member/advertiser (450 pieces required). HBA will provide: Ad specifications & Ad deadlines.

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