Airforwarders Association - FORWARD Magazine, Spring 2019

35 Spring 2019 Q Forward Magazine centralized control system. They can require all stakeholders who want to enter the walled garden to adapt the new practices and IT systems. In the U.S., we’re going to need to take a more nuanced approach. To solve this problem, we’re going to need to convince the various stakeholders to help move the open system forward. In this effort, the carrot will be more valuable than the stick. There are several things that we can do together as a community to help drive real improvement. First, we should acknowledge that each stakeholder has unique needs and motivations. Simplistically, a trucker will be concerned about wait times and won’t want to be dispatched too early, while a forwarder is most concerned with getting the cargo in their customers’ hands and may be motivated to get the trucker in quickly even if they might have to wait a bit. As we improve the open system, solutions must balance the needs of each stakeholder while showing a real benefit if we ask one stakeholder to take on additional cost for the greater good. Next, we should embrace incrementalism. Large, complex systems problems aren’t solved by a single, silver-bullet effort. Improvements in infrastructure, IT, and business processes must be phased in over years, with each step showing some benefit. In a walled garden, you can drop in drastic change “overnight,” but in this open system, we’ll need many small wins to get to the goal. Finally, we should celebrate the strengths of the open systems approach. While Apple gets lots of credit, 88% of all smartphones sold in 2018 were based on the open Android platform. Open systems are incredibly powerful because they allow stakeholders to experiment and innovate. Airports and core stakeholders should work together to define shared business practices and open IT interfaces that provide the framework for real collaboration. Then they should celebrate and encourage experimentation and innovation within the frame. We have hundreds of thousands of smart, motivated individuals who want this problem solved. Harnessing and channeling the open innovation that drives this country will be the key to getting it done. At we use our next generation supply chain platform to help supply chain software providers, retailers, manufacturers, and logistics service providers work together more effectively.