QRCA Views Magazine, Winter 2018

42 QRCA VIEWS Winter 2018 www.qrca.org Some of the most significant differ- ences between online and in-person com- munication are the potential for anonymity and the depth and duration of feedback. When we are face-to-face with some- one, we are exposed and accountable. Our expressed opinions and reactions are affected when we look another in the F i n d i n g t h e S w e e t S p o t By Jen Dale n President and CEO n InsideHeads n St. John, VI USA n jdale@insideheads.com eye. While in-person engagements include helpful visual expressions for the recipient like facial expres- sions and body language, online com- munication can free respondents from the tacit assumptions and gazes of others, encouraging candor and freedom of expression. This online freedom of expression can be both a blessing and a curse. While the arts of bullying and self- promotion are rampant across social media, self-expression in a controlled research setting is markedly different. T echnology has changed and expanded the ways we communicate. From snail mail to social media, today we can choose which senses to tap and how we want to exchange our thoughts and feelings. Online or offline, human communication adapts to the perceived needs of the situation. n TOOLBOX n ONLINE OFFLINE — OR —

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