QRCA Views Magazine, Fall 2018

46 QRCA VIEWS FALL 2018 www.qrca.org We have the opportunity and obligation to humanize data, especially in this time of Big Data. What better way to represent people than to allow them to represent themselves? The combination of their words and their visuals make the insights we uncover indisputable and undeniable. The insights become amplified and more memorable. Here are tips to help you become more comfortable using video. Hearing Is More Important than Seeing The quality of your video is only as good as the quality of your audio. You can always add visuals to express a thought, but you cannot recreate a thought without ade- quately capturing the quote. When making decisions on equipment, make absolutely sure you are using the highest quality audio equipment within your budget. Sennheiser and Rode are often recom- mended by videographers. Systems with clip-on microphones are convenient and inconspicuous. Affordable audio options include Rode VideoMic Me directional microphones for smart phones. These professional grade microphones, designed for personal video cameras and personal n TOOLBOX n By Paula Rosecky n Hemispheres n Seattle, WA n prosecky@ hemispheresinsights.com C lients’ expectations regarding how researchers bring customers to life has dramatically changed over the last decade, with video becoming a critical part of that expectation. Using video, qualitative researchers can quickly communicate insights in an impactful, memorable way, helping clients relate to, empathize with, and then to internalize insights. T H R O U G H T H E P O W E R O F V I D E O E L E V A T E Y O U R E N D D E L I V E R A B L E