QRCA Views Magazine, Fall 2018

42 QRCA VIEWS FALL 2018 www.qrca.org Rumors hinted at it. Der Spiegel Online confirmed it. A whistle blower tipped off Der Spiegel Online, one of the most widely read German-language news web- sites, about large-scale cheating among data collectors in Europe. In one case, of 10,000 completed records in a data set, over 8,000 were falsified by the field ser- vice. Imagine the impact on companies that needed these research results to make decisions. This might include those that manufacture medical devices, over-the-counter medicines and pre- scription pharmaceuticals. Not surprisingly, this raises concerns among both clients and researchers. Corporate decision makers rightly ques- tioned whether they were receiving accu- rate information from their field services. Researchers faced the same dilemma. This article highlights some of the methods used by qualitative research experts around the world to omit cheaters and repeaters and to ultimately recruit true blue participants. In shar- ing these best practices, this article hopes to: • Encourage conversation about best recruiting practices, • Foster thought about creative approaches to recruiting, and • Promote the highest industry standards. Database Diligence In several countries like Brazil, Canada, Mexico, and the Czech Republic, national participant databases help confirm a per- son’s demographics as well as whether or not an individual’s past participation includes any incidence of cheating. In the US, our independent recruiting partners keep track of participants and omit reported cheaters from their database. Additionally, they track the frequency of participation and use this information to curb repeat participation. Of course, these national associations and independent recruiters’ efforts are not foolproof because the process depends on self-reporting. n TOOLBOX n From Cheaters and Repeaters to TRUE-BLUE Participants By Rebecca Bryant n President n Bryant Research n Knoxville, TN n rebecca@bryant-research.com

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